BITES
An app that creates an opportunity for chefs to showcase their cooking and show it off to passionate foodies. We developed the UX and UI of an app that was accomplished within three weeks.
Established the brand from finalizing the tone of voice down to the iconic figure.
TASK
Brand identity
UX research
Market research
HTML
CSS
TOOLS
Illustrator
Photoshop
Sketch
HTML
CSS
RESEARCH
We used the SWOT analysis method to narrow down the best sub-category that we could work with the most potential.
Strength- “food” is encountered everyone’s everyday life. There is a huge impact to alot of people
Weakness- since it is a necessity there are a lot of repeated inventions already. Easy to fall under the trap of targeting everyone to our pool.
Opportunities- a more precise app that complete certain task more focused on a certain group of people
Threats - the scope is too big and will soon lose the purpose or mission of the app
USER TOUCH POINT AND USER JOURNEY
We researched on the possibilities and touchpoints of our user's experience by setting up scenarios and testing through them and examining on existing app.
SETTING UP THE PERSONA
Through research, we finalize and analyze the different scenarios that users will encounter
Setting up the profile for possible two end users, information gathered from interviews and research.
MENTAL STATE OF USERS
We collaborated and research on the minor interaction among the users and analyzed the touch points and change our design according to the feedback.
