Basic design elements

Basic design elements

 Brand guideline

Brand guideline

 Marking up consistency

Marking up consistency

Hack Pacific

Hack Pacific is a new coding school launched in Hong Kong, China.

TOOLS

Illustrator
Photoshop
Sketch
HTML
CSS
Javascript

TASK

Brand identity
Research on interaction
Prototyping
Marketing

This is a branding project for a local Hong Kong Startup. This company is now known as Altcademy, and this project was their original brand project. As a start off, I was told to help them brand their site and their name to fit their target audience. 


Variations of improvements were done while working with my clients. We moved from complex wireframes to settling down to a more subtle simplicity final.

The client was looking for a more professional and severe tone at that time. Therefore I gave them a darker blue to match their tone of voice.